Blog Indiana 2009, a relatively new conference here in the Hoosier state (that’s Indiana if you don’t know =) ), that is working hard to bring together bloggers & social media moguls of all kinds together to learn, expand, and network in downtown Indy for a few days.

The conference, although not at the best time for fellow affiliate marketers, is August 13th to the 15th. Before you start checking your calendars, yes it is the same week as Affiliate Summit East in New York, but Affiliate Summit is Sunday through Tuesday, Blog Indiana 2009 is Thursday through Saturday. Plenty of time to come home, catch up on email, and head back out.

Are you or will you be in or around Indiana? Do you have a blog? Then come on down! There are some great speakers both locally and nationally in attendance, including myself. Speaking and helping me, Kristin Kinsey (@kc), bring the affiliate marketing flava’ will be Carolyn Tang (@catango), Director of Client Services at ShareASale.com and fellow Blogger, and Tricia Meyer (@triciameyer), Blogger, Affiliate, and all around awesome Hoosier.

Don’t let me self session touting fool you. There is going to be a wealth of information there. Just check out a few of the session titles:

Why Blogging is Your #1 Search Marketing Tool – Chris Baggott
The Math Behind Your Blog – Mike Seidle
Promoting Your Blog Through Social Media – Erik Deckers
Why social blogging and status updates are business and thus profit – David W. Grigsby

And those are just a few ……

We are bringing some affiliate marketing flava to Blog Indiana 2009 and hope to see you there!

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Figures the day after I made my post about Amazon threatening states, referencing California as a state that had been deemed safe until January, it came to light, that California is now in more threat than ever. The language from AB 178 has now been inserted in to the California Budget Bill, and could be signed any day.

Yesterday I had the pleasure of sitting in on a webinar with Melanie Seers founder of AffilaiteVoice.com, and it was very enlightening. Here’s is some of the things that I learned.

  • The Hawaii Tax Bill will go in effect July 1st.
  • The only safe states are Alabama, Delaware, Oregon, New Hampshire, and Montana because they do not collect sales tax.
  • That while you may not hear about the Bill, many states are drafting, or considering similar bills, if not already hearing. Find out what your state is doing!
  • SSTP (Streamlined Sales Tax Program), while not the best solution, is a better solution.
  • 23 States are already members (or in the process of becoming members) of the SSTP (with several others on the way), and if passed in Congress and signed by the President, these states will immediately will require the collection of Sales Tax.
  • SSTP will greatly reduce the complexity of remitting sales tax to states (from over 800+ tax districts to 50? that’s a big drop). It has been proposed that merchants will pay the state, and the state will remit to the counties.
  • And most importantly I learned that not every single state defines a nexus the same way. Ie, New York said a merchant has a nexus if affiliates made $10,000 in the 4 previous quarters, while another state (confirming which) says it doesn’t matter if you meet a threshold or not, you have a nexus.

Merchants, this is a very serious issue and should not be brushed under the rug. With soon to be 2 states having this type of law in effect, it is expected to steamroll through the country.

Yesterday, while speaking with a merchant, I was asked, how will they enforce these new laws, which I am sure is a question on many merchant’s minds? Massive Audits, Networks’ & Merchants subpoena’d, ect. Do you want to be held on charges of fraud, tax evasion, or worse?

Merchants, I am writing this to you for several reasons. First, Affiliates are working their hindends off fighting this, while Merchants are sitting back. Merchants, we need you to step up and help in this fight.

  • Keep on top of the bills in each state. Watch the language and make sure you know and understand what each states definition of a nexus is.
  • Email, write letters, and visit reps, even if they aren’t in your state. Write or meet on the behalf of your affiliates that are local to that state. Level with them and they will level with you.
  • Keep your affiliates informed! This is so important. Which do you think is better, letting them know well in advance what is going on, even if you don’t exactly know what that is, or spring your decision on them last minute? Think about it, what if it is appealed? Would your affiliates come back if you were on the level with them every step of the way, or if you just dropped a bomb on them?
  • Contact your local reps even though you already collect sales tax in your state. You may be asking ‘why? My competitors will lose there edge that they have over me locally’ Sure, this may or may not be true, but do you want to contribute to squashing small businesses, or do you want to help them and your community?

Merchants, now is not the time to be a part of the problem, but a part of the solution. Very worse case, if fighting these bills fails, instead of removing affiliates as soon as bills are being signed into laws, we should all be working together to devise a plan on how we can collect and remit the sales tax. While collecting the sales tax is not a major issue (a script on your site could solve that problem), it is an accounting nightmare, but not one that is un-doable, whether through lobbying for SSTP, or creating a solution that can be used industry wide.

Thanks to Melanie, AffiliateVoice, and all those that participated on the call.

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While this is my first post about the Affiliate Tax Issue, this is by no means a new issue by any stretch of the imagination.

Last year, New York passed the coined, ‘Amazon Tax Law’ which says that if a company, lets say based in Indiana, has affiliates producing $10,000 in revenue a quarter in New York, the Indiana based company now has a nexus in that state, and must pay sales tax to the State of New York. When this happened, Amazon filed a law suit, appealing the new law, however, Amazon did not succeed.

Throughout this year, similar laws are being brought before State after State. Some, such as California, triumphing over the impending legislation, at least for a short while longer, while others, such as North Carolina and Hawaii, are battling it out as we speak.

Amazon has been among the first to drop affiliates, or warn affiliates that they will be dropped when the legislation progresses, but are they really just warning affiliates. Is there something more to it? Is Amazon, whether on purpose or not, threatening States?

If North Carolina passes this bill in the next couple of weeks, Amazon has already sent out notice earlier this week that they will, without hesitation, drop North Carolina Affiliates. North Carolina, take this notice from Amazon as a warning, all of the planned tax dollars that you are expecting to see …. Gone. North Carolina, you won’t see it. It won’t make up for that gap you are trying to fill in your budget, and you will only add to your state resident’s financial woes, including smashing a portion of your small business based in your state.

Hawaii, the same goes for you, and any other state that is considering any type of legislation like this.

While I understand that states are trying to claim sales tax that they feel is rightfully theirs, this is being done the absolute wrong way. States, step back, take a look at what you are doing to your local small business, to your relationships with your citizens, then re-evaluate what is important, and make a plan that will actually work, on an all encompassing federal level.

Heed Amazon’s warning, don’t pass these types of legislation. You will not gain what you are hoping.

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MadHatter Consulting, Inc. is proud to present the newest member of our family, BadBoyMMA.com.

For 15 years, Bad Boy has the leading supporter for Mixed Martial Arts beginning with sponsoring Jui Jitsu founder Helio Gracie, his son Rickson Gracie, and tournaments throughout Brazil. They have continue to grow over the last 15 years and have turned Bad Boy into a household name, and have grown into a Brand family. They sponsor a wide range of fighters including Lyoto ‘the dragon’ Machida, and Diego ‘the nightmare’ Sanchez.

This is a great niche with lots of room to grow. If you would like more information about the Bad Boy affiliate program and where to join, please visit the MadHatter Affiliate Blog.

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